1. If you’re looking at a diamond and a salesman tells you it’s been “clarity enhanced”, they’re actually telling you that it had cracks in it that were filled with glass. This might not deter you from buying, but it’s also not a “feature” to buy for.
2 Genuine doesn’t necessarily imply valuable, for any type of stone. If it’s cloudy or dull, a diamond, emerald, sapphire, or ruby probably isn’t worth much at all. That doesn’t mean jewelry stores won’t mark up the price big-time, though. which brings me to the next point.
3. When you’re buying an expensive piece of jewelry, make sure the store has a generous return policy. Ask the jeweler you’re buying from to write the details of the piece on the sales receipt. Then immediately find a credentialed gem appraiser to confirm what your jeweler told you. Better safe than sorry.
4. Real, quality diamond jewelry is never actually on sale. The diamond industry is heavily regulated to prevent market over-saturation. If a diamond is “on sale” it’s because it’s flawed in some way, probably fractured or cloudy.
5. High-priced engagement rings are correlated with higher divorce rates. Emory University recently came out with a study that showed marriages were 30% more likely to end in divorce when the engagement ring costs over $2000
6. You can save a ton of money buy buying a diamond just shy of a critical weight. Most diamonds are cut in half and whole increments, and are priced in steps. Buying a 1.00 carat diamond is disproportionately more expensive than a 0.95 carat diamond.
7. It’s ok to buy online if you’re extra careful, and doing so can save you a lot of money. You can see price differences of up to 20% between in-store and online, as online stores usually don’t have a very high mark-up. Buying out of state can save you even more, cutting out the 8+% sales tax charge. Just do your due diligence when shopping online.